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Case study · Canada

DirectEat: a direct-ordering SaaS platform for restaurants.

DirectEat gives independent restaurants a branded path to online menus and direct orders while providing operational tools for the restaurant team.

Zomfy’s role

Product discovery, SaaS architecture, restaurant dashboard, ordering journey, integrations and production launch.

CanadaSaaSFoodTech
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DirectEatContextChallengeRoleWhat was builtScreenshotsTestimonial

Context

Independent restaurants need digital ordering without losing control of their brand and customer journey.

The challenge

The product had to serve two different experiences: fast ordering for guests and clear operational management for restaurants.

Zomfy’s role

Zomfy shaped the product scope, designed the public and administrative interfaces, structured the SaaS foundation and supported the path to production.

What was built

Direct ordering

Mobile menus and ordering paths designed to reduce friction for restaurant guests.

Restaurant dashboard

Operational views for menus, activity, orders and management tasks.

SaaS foundation

Accounts, restaurant separation, roles, data and integrations prepared for product evolution.

Key modules

  • Restaurant accounts and management tools.
  • Online menus and direct ordering links.
  • QR-code access for restaurant guests.
  • Orders, operational status and restaurant data.
  • Mobile experience and production deployment.

Architecture

DirectEat separates the guest ordering experience from restaurant operations while keeping both connected through shared data, roles and APIs. The foundation supports additional restaurants and future modules.

Real screenshots

DirectEat restaurant dashboard
DirectEat restaurant dashboard.
DirectEat direct ordering experience on mobile
Direct ordering experience on mobile.

Testimonial

“What I appreciated most was the ability to move quickly without sacrificing quality. In a very short time, DirectEat became a solid SaaS platform ready to evolve. Thank you to Zomfy for the availability, reliability and commitment from the first discussions through production launch.”

Jonathan, Founder · Canada

Related project

Foodéo shows how a strong public restaurant website can connect brand, information and ordering access.

View Foodéo ↗SaaS development ↗

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DirectEat: a Canadian direct-ordering platform connecting restaurant guests and operations.

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