DirectEat is a SaaS product designed around the relationship between restaurants and their customers. Zomfy worked on the ordering journey, QR access and dashboard to connect the mobile experience with restaurant operations.
Product design, UX/UI, ordering flows, restaurant dashboard and SaaS architecture.
01Choose
02Order
03Manage
01 /
A direct relationship to build on.
The challenge: design a clear ordering channel for customers and a useful working tool for restaurants. Menus, customer choices and operational follow-up need to fit together within one product.
For customers
Browse the menu and build an order in an interface designed for a phone.
For the restaurant
Find menus, orders and operational information in a dedicated management space.
02 /
The order connects the experience.
01AccessThe restaurant link or QR
02ExploreThe menu and products
03BuildSelections and options
04OrderThe order summary
05ProcessThe restaurant workspace
06FollowOrder information
This journey describes the product’s design: connecting customer choices with the information a restaurant needs to process an order.
03 /
What Zomfy brought together.
01
Menu & catalog
Dynamic product and category presentation at the heart of the ordering journey.
02
QR access
Ordering links and QR codes lead customers to the restaurant’s entry point.
03
Mobile customer journey
A browsing and selection interface designed for use on a phone.
04
Orders & follow-up
Screens organize order information and the restaurant’s actions.
05
Restaurant dashboard
A workspace for menus, activity and operational information.
06
Room to evolve
A SaaS foundation structured for additional restaurants, roles, modules and integrations.
04 /
Two sides of the same order.
The restaurant workspace and mobile presentation show both sides of the product.
A presentation visual of the DirectEat restaurant dashboard. ↗A presentation visual of DirectEat’s mobile journey. ↗
05 /
DirectEat × Zomfy
A design connecting the customer experience with restaurant tools, supported by a structure made to evolve.
SaaS product
UX/UI
Direct ordering
QR
Mobile
Dashboard
FROM THE CLIENT TESTIMONIAL
What I appreciated most was the ability to move quickly without sacrificing quality.
ZOMFY / DIGITAL EXPERIENCE
