01 · Problem solved
A good product with a weak identity loses coherence.
An inconsistent identity makes a product difficult to recognize and apply across screens. This expertise aligns the logo, colours, typography, components and their usage rules.
02 · Who it is for
Digital projects that lack shared reference points.
- New businesses launching a first professional website.
- SaaS products that need a coherent visual direction.
- Small businesses aligning an existing identity with a new website.
- Teams that need simple components and usage rules.
03 · Possible deliverables
What the support can include.
Depending on the agreed scope and as a complement to the main project, the work can include:
A mark usable in the formats required by the product.
Colours, typography, logo use and essential visual principles.
Components, images and hierarchy adapted to the interface.
Buttons, cards, fields and recurring elements adapted to the interface.
Application principles for pages and formats actually included.
Agreed formats and variants for the planned digital uses.
04 · Process
Make usable choices, not merely decorative ones.
- UnderstandClarify the offer, audience, uses and required media.
- DefineEstablish a visual direction and content structure suited to the product.
- ApplyCarry the choices into the pages and components actually delivered.
- DocumentDeliver the rules, components and files required for the agreed uses.
05 · Example and proof
An identity integrated into the experience.
Foodéo illustrates a visual direction applied to its website, menu and mobile journeys. The case study shows the public Web result; exact identity deliverables vary by engagement.
06 · Frequently asked questions
Defining the right level of support.
Can I request only a logo?
This expertise is mainly offered with a ZOMFY Web or product project. A standalone need must be validated before its fit can be confirmed.
Is SEO included in this service?
No. Technical and local SEO has its own scope and service page.
Which file formats are delivered?
Formats and variants depend on the included media and are confirmed before production.
07 · Get started
Explain the main product and what is missing today.
ZOMFY will determine the appropriate identity scope and formats to include in the project.